⟶ Introduction
I'm Taylor. Most designers build for users; I design for users and the bottom line. My background in technical sales at Twilio means discovery and understanding user needs are superpowers. Today, I use that commercial edge to design B2B software and conversational AI agents at GWI. Currently based in London, UK. London.
Product DesignInteractionDesign SystemsBrand & IdentityPrototypingStrategyProduct DesignInteractionDesign SystemsBrand & IdentityPrototypingStrategy
⟶ Selected Work
Case studies
2023 — 202601
GWI / 2025
Turning a vending machine into a conversational AI agent
AIB2B SaaSResearch
+215%
Week 1 retention
+109%
Sources explored

02
GWI / 2025
Shipping growth experiments in a team of 1
GrowthB2B SaaSNo-code
2.4x
Completion rate
1
Framework, team of one

03
Marketreach (Royal Mail Group) / 2025
UX research to inform website evolution
UX ResearchInformation ArchitectureWeb
87.5
SUS score
279
New web pages

04
CoachUp Care / 2024
Designing a social fitness feature from 0–1 for a healthcare workforce platform
Product DesignDesign SystemsWeb & Mobile
120+
Screens redesigned
1
New design system

05
AquaPhoenix / 2024
Improved navigation and a new slick UI
UX ResearchInformation ArchitectureWeb
531
Pages restructured
2
Brands unified
